The broadcaster is bringing live sports in Dolby Atmos to the MENA region
Sports channel beIN Sports – which holds the rights for the Euros in the MENA region – is to air the knockout phase of the Euros in immersive Dolby Atmos audio and 4K UHD.
Israel Esteban Martí, chief technology officer, beIN Media Group said: “We are always eager to find new ways of providing our subscribers with the very best sporting and entertainment experience possible. This exciting collaboration with Dolby Atmos will allow our 4K subscribers to watch the UEFA Euro 2020 knockout matches like never before in the MENA region. Incorporating this immersive sound technology is just the beginning of even more innovative viewing capabilities from beIN.”
Managing director of emerging markets at Dolby Laboratories, Pankaj Kedia, added: “We are delighted to collaborate with beIN and bring a live broadcast with Dolby Atmos to football fans in MENA. With this development, we hope to advance the viewing of sports events with powerful and immersive sound, making the audience feel as though they are watching the football match from the middle of the pitch.”