Channel 4 had been showing the MMA competition in the UK
DAZN has become the exclusive home of the Professional Fighters League in the UK and Europe.
The streaming platform has also agreed to form a joint venture with the MMA competition, named PFL Europe, which will become the first regional league from a global MMA provider when it launches in 2023.
DAZN gains the rights to PFL in 53 markets, including the UK, Ireland, and Spain. Channel 4 had shown the PFL in the UK since February.
It will also partner the PFL PPV Super Fight Division and will promote and distribute that and global PFL events in international territories outside of the United States and Canada.
Peter Murray, CEO of PFL, said: “PFL Europe is the beginning of the Champions League of MMA from PFL. We are excited to have DAZN as our strategic media rights distribution partner in Europe for all of fight franchises - PFL Global League, PFL Challenger Series, PFL Europe, and PFL PPV Super Fight Division.”
Shay Segev, DAZN Group CEO, added: “DAZN is fast becoming the preferred partner for rights holders for the simple reason that we can provide a truly global solution, access to fanbases across the world. We have a strong track record investing in and accelerating the growth of sports.
“We are also more agile and innovative than traditional broadcasters and, like the PFL, we want to stay relevant to today’s consumer. With DAZN, fans can either watch in the traditional linear way or enjoy a more immersive and interactive entertainment experience with greater gamification and bolt-on products and services.”
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