Social platform will include behind-the-scenes access, match highlights, creator/athlete takeovers, and real-time fan reactions

DAZN stadium

DAZN has partnered with TikTok for the FIFA Club World Cup. 

The deal will see a curated FIFA Club World Cup hub on the social video platform, which will include content, live updates, and fan engagement. DAZN will also create bespoke content for TikTok, including behind-the-scenes access, match highlights, creator/athlete takeovers, and real-time fan reactions. 

Some of DAZN’s original programming will also be optimised for the platform, aiming to attract mobile-first audiences. 

This is the latest of a number of partnerships DAZN has made around the Club World Cup, including with podcast The Rest Is Football and well-known football transfer journalist Fabrizio Romano. 

Rollo Goldstaub, global head of sports partnerships at TikTok, said “TikTok is transforming how fans engage with sports, making every moment more immersive, immediate and shareable. Partnering with DAZN allows us to bring the FIFA Club World Cup closer to fans than ever before, from behind-the-scenes access to the final whistle, capturing the heart of the action as it happens.” 

Joe Caporoso, president at DAZN’s Whistle, added: “TikTok is the ideal partner to amplify the excitement of the FIFA Club World Cup. Together, we’re combining premium sports rights with the creativity of the TikTok community to deliver a new era of interactive fan experiences.”