The deal also includes the one-day Paris-Roubaix Femmes
Discovery Sport has agreed a deal to broadcast the Tour de France Femmes until 2025.
Starting with the inaugural competition next year, the deal also includes the one-day Paris-Roubaix Femmes race - which began this year. It coverr 50 markets across Europe exclusively, with the exception of France. The Tour de France is non-exclusive in Belgium, Denmark, Ireland, Netherlands, Norway and Spain, and the Paris-Roubaix non-exclusive in in Belgium, Denmark, Italy, Netherlands, Norway and Spain.
The events will be aired on Discovery’s linear and digital platforms, including Eurosport, the Eurosport app, GCN+, and discovery+. The subscription platforms will have live ad-free coverage as well as local post-race highlights and analysis shows.
The Tour de France adds to the UCI Women’s World Tour events that Discovery already shows. In 2021 it has broadcast 100% of the competition’s races.
The 2022 Tour de France Femmes locations have not been decided to date, but it will take place 24-31 July and have eight stages.
Guy Voisin, director of cycling at Discovery Sports, said: “The first ever women’s edition of the Tour de France has been a long time in the making so we’re absolutely thrilled to have reached an agreement with the EBU that guarantees every stage will be able to watch live and on-demand across our channels and platforms.
“We have made it our mission to invest in more world-class women’s races because it is just a great sport, to help grow cycling further and to meet the expectations of our viewers everywhere. We will now harness our deep cycling expertise and unrivalled scale to bring coverage to the widest possible audience in Europe, truly unlocking the power of the sport.”
Middle image credit: Getty
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