The SVOD service has exclusivity except for in the UAE
Telecoms company Etisalat has acquired the rights to the Men’s T20 World Cup for the MENA region.
It has partnered with SVOD service Starzplay to deliver the competition, which is being held in the UAE and Oman from 17 October - 14 November, to fans in the region.
All 45 matches will be shown exclusively on the platform, except for in the UAE - where they will be available through the Criclife Max channel on Etisalat’s eLife TV, Switch TV and the Starzplay app. Criclife Max will be airing highlights, pre-shows and post-match analysis alongside the live matches, with full match replays on other Criclife channels.
The CricLife and CricLife2 channels will also be joining the Starzplay platform.
Khaled Elkhouly, chief consumer officer of Etisalat, said: “There is no other provider better placed in the UAE to bring sports fans the complete depth and breadth of sports action. eLife customers have access to an unprecedented line-up to watch live sport from the best providers across the region. Our investment in bringing the very best of cricket action to the UAE and beyond will further solidify our drive.”
Danny Bates, chief commercial officer at Starzplay, added: “We have been steadily building on our focus to deliver live sporting events to our subscribers, and nothing beats the joy of bringing the action of the ICC Men’s T20 World Cup to the region. This is prestigious win for us, and we thank our long-standing associates, Etisalat as well as Star TV Network, for their support.
“With cricket widely followed in the region, we are bridging a gap for our subscribers, who can now effortlessly watch all the live cricket action from this exciting T20 championship. Our aim is to become the ultimate TV entertainment destination and we will continue to explore new and innovative ways to offer the best sporting experience for our subscribers.”
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