Extreme E renews global broadcast deal with DAZN

Extreme E has renewed its partnership with global sports streaming platform DAZN for Season 2 of the championship.

DAZN will air Extreme E’s events in Japan as well as its rest of world territories. This will include live and on-demand streaming of five X Prix in 2022 as well as the magazine programme, preview and review shows, which will all be shown in English.

Extreme E began Season 2 in NEOM, Saudi Arabia on 19-20 February, with some of the biggest names in motorsport competing once again for honours this year. Lewis Hamilton, Nico Rosberg and Jenson Button are all Extreme E team founders. The races take part in some of the world’s most remote and environmentally challenged locations, with the aim to drive global awareness of climate change. 

Ali Russell, chief marketing officer at Extreme E, said: “I am delighted to be renewing our partnership agreement with DAZN. As a sport without spectators on site, it is vital for us to reach as many people as possible and the best way to do this is through a screen. As a premium OTT platform, DAZN is hugely valuable to us in developing a youth orientated audience, which is an incredibly important market to our Championship. We know that DAZN’s key audiences are particularly passionate about issues surrounding equality and the environment, both of which are key pillars of Extreme E. We look forward to bringing more thrilling action to DAZN in 2022, as well as the wider messages surrounding electrification, environment and equality.”

Joseph Markowski,  executive vice president at DAZN, added: “We are incredibly excited to be broadcasting the second season of Extreme E on the global platform. As a company DAZN stand for innovative ideas, edge of your seat action and gender equality in sport and Extreme E ticks all those boxes. Last year saw a very competitive, fun and exciting racing series and we look forward to showing another brilliant season live on DAZN.”