The competition has now reached over 10 million followers across its social media channels
FIBA 3x3 basketball has revealed it drew over 1.1 billion video views across social media platforms in 2025.
It also reached 10 million followers across its social media channels, a growth of 20% year-on-year, including 1.1 million YouTube subscribers. National team competitions were named as key drivers of this digital growth, which included the FIBA 3x3 World Cup 2025, alongside continental and youth events.
There were also 1.5 billion impressions across social platforms, and 118 million engagements. FIBA also found that 70% of the audience is aged 13-34-years-old.
The 2025 season had 17 stops on the men’s tour, alongside 19 Challenger events and 15 stops on the FIBA 3x3 Women’s Series.
FIBA 3x3 basketball managing director Alex Sanchez said: “We are immensely proud to be able to reflect on 3x3 basketball’s best year so far and hitting unprecedented heights in these key metrics – something that highlights its ever-expanding reach. This clearly demonstrates how we continue to unlock the incredible potential of 3x3 basketball and deliver against our strategic objective of making 3x3 basketball the most thrilling urban sport in the world.
“Having recorded all-time high levels of engagement, broadcast coverage and record media value, we will now continue our journey of growth. We remain fully focused on expanding the global footprint of 3x3 basketball in 2026 and this is exciting news for players, fans, broadcasters, commercial partners, private promoters, National Federations and our other stakeholders.”
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