The electric racing series returns with its celebrity creator event on 15 February, featuring Sidemen members and global influencers
Formula E is running another star-studded Evo Sessions one-day event, where some of the world’s most followed content creators get behind the wheel of the world’s fastest electric race car, the GEN3 Evo.
Last year, celebrities including Brooklyn Beckham, Sergio Agüero and Mr Beast took part. This year, Formula E has partnered with Arcade, the management and production company behind the Sidemen, the UK’s most influential creator collective with over 21 million subscribers.
Two teams of online personalities – Señor Frogs and Quickstars – will go head-to-head on the Jeddah Corniche Circuit in front of a global audience.
Evo Sessions will take place on Sunday, February 15, at the Jeddah Corniche Circuit, following Formula E’s Jeddah E-Prix double-header. Coverage will begin at 15:00 GMT.
Teams and drivers from the Formula E paddock will be on hand to support the 10 personalities getting behind-the-wheel of the GEN3 Evo, offering advice and insight on what the can expect before they take to the track.
The Evo Sessions will be streamed live on Formula E’s YouTube channel, enabling fans to be able to watch the whole event in real time.
It will also be possible to follow the action of Formula E’s social media channels and the Formula E website.
The Señor Frogs team is lead by YouTuber TheBurntChip, who has previously taken part in 24 hour karting races. The team includes Behzinga, a British YouTuber with over 4m subscribers. He is also known online as Ethan and is best known for being a member of the Sidemen
Online personalities WillNE and Arthur TV – a British duo that frequently appear in content with Chip – are also part of The Señor Frogs team. The final member of the team is Izzy Hammond, who is known for the motoring content she creates as well as her presenting role with DriveTribe.
Meanwhile, the Quickstars are led by YouTuber Vikkstar, and includes the most-followed person on TikTok, Khaby Lame. Joining them are creators Max Klymenko and Stan Browney. Klymenko is a Ukranian-British online personality, while Browney is a content creator specialising in health content
The final members of the Quickstars team are Emelia Hartford and JUCA. Hartford is an actress, driver and content producer, and JUCA is a Mexican YouTuber and content creator.
Between them, the 10 creators have a combined reach of 300 million.
Jeff Dodds, Chief Executive Officer, Formula E, said: “EVO Sessions is about pushing motorsport into places it’s never been before. By putting the world’s most influential content creators into the GEN3 Evo car, and giving them a genuine competitive format, we’re opening Formula E to hundreds of millions of new fans in a way that feels authentic, exciting and bold. This year, we’ve really stepped up a gear to create what we know will be a truly entertaining experience for fans to follow. It’s never happened before in motorsport and we are proud to be leading the way.”
Ellie Norman, Chief Marketing Officer, Formula E, added: “This is what the future of sport looks like. Content creators are how the new generation of fans discover and connect with sport. Evolving EVO to work with some of the world’s biggest content creators is critical to our growth strategy and will allow us to reach new audiences and bring new fans into Formula E, as we strive to become the defining youth culture of motorsport. Whilst working with Arcade, the great minds behind the internet sensation, the Sidemen, allow us to bridge the gap between elite performance and YouTube culture. We are co-creating the defining youth culture of sport in real-time.”
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