Gravity Media was host broadcaster, with the women’s tennis competition available in 196 territories
Gravity Media has revealed the work that went into host broadcasting the Billie Jean- King Cup from Glasgow over the weekend (8-13 November).
Switzerland won the international team women’s tennis competition for the first time, beating Australia, Belgium, Canada, Czech Republic, Great Britain, Italy, Kazakhstan, Poland, Slovakia, Spain, and the USA to the title.
The broadcast went out to 40 broadcasters across 196 territories, with eight of the 12 competitors having free-to-air coverage. In the UK it was shown by the BBC, BT Sport, and the LTA. It was also live streamed in more than 30 additional territories via Meta and the Billie Jean King Cup streaming platform (see table below).
Gravity deployed two rigid trucks, with 24 cameras capturing the action across both courts using Gravity Media’s speciality camera solution NetCam - which is a dual UHD camera platform which offers full remote shading and racking. PTZ cameras were used to cover the team benches.
Gravity’s UK and France teams worked on the production, with additional commentary is added alongside editorial content remotely at Gravity Media’s Production Centre in Chiswick, London for rightsholders. The world feed was cut on site, and the company worked alongside competition organiser the International Tennis Federation throughout.
Brooke Hockley, broadcast manager at ITF, said: “The Gravity Media team have an unprecedented understanding of the unique event format of the Billie Jean King Cup as well as tennis and large major events in general. The team and their knowledge have fulfilled both what the ITF want to showcase from the event and broadcaster’s needs. It’s been wonderful to work with such an experienced team who utilise a complete end-to-end solution, from the technical side and production to the editorial deliverables with fast turnarounds, bringing to life all the things required to bring the Billie Jean King Cup by Gainbridge Finals to as many fans across the world as possible.”
Tim Stemp, ITF executive director, commercial, commented ahead of the tournament: “We are thrilled to be delivering coverage of the 2022 Billie Jean King Cup by Gainbridge Finals in more markets than ever before. As we continue to support the development and growth of the sport from the playground to podium, as part of our Advantage All programme, we want to ensure that this historic event, and coverage of tennis in general, is reaching the widest possible audience.”
Ed Tischler, managing director at Gravity Media, added:“Returning for another successful year, Gravity Media is proud to be delivering an innovative full-turnkey solution, which is combined with the very best of our production and technical expertise. On behalf of the entire team, I would like thank the ITF as we are delighted to be further expanding both our production and technical services for this very special event.”
Bottom image credit: Gainbridge
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