The four-year deal includes all friendlies and qualifiers

England-womens-football

ITV has agreed a deal to broadcast England Women’s friendlies and qualifiers until the end of the 2024/25 season. 

Games will be shown live and free to air on ITV, ITV4 and ITV Hub, charting the team’s efforts to reach both the European Championships and World Cup. The first match to be aired will be the World Cup qualifier against North Macedonia on 17 September, which is being played at St. Mary’s Stadium in Southampton.

ITV is also the home of England Men’s, showing all World Cup, European Championship and friendly games, home and away, until 2022. It is also showing the FA Cup from this season, and airs the 6 Nations and exclusive coverage of the Rugby World Cup, UK horse racing and the Tour de France.

Niall Sloane, ITV director of sport, said: “This is an exciting moment to announce this deal with England Women about to start their qualifying campaign for the 2023 World Cup and at the outset of a season which will build towards England hosting the Women’s Euros next summer. We’re delighted to be able to bring viewers the very best coverage of the action and the stories, live and free to air, over the coming years.”

Kathryn Swarbrick, FA commercial & marketing director, added: “We’re delighted to announce this new agreement which makes ITV the home of England Football. This partnership is critical for The FA not only to drive the reach and profile of the Women’s senior team, but also to drive girls participation.

“We know when girls see elite women’s football in action it inspires them, and makes them believe football is a sport for them. With a successful launch of the Barclays FAWSL season over the weekend and this new game changing partnership, it is a truly exciting time for Women’s football in England.”