Agency will lead the marketing behind PDCTV
The PDC and Two Circles have extended their partnership promotig PDCTV.
Two Circles will continue to lead marketing for PDCTV, the darts federation’s D2C platform. This will include delivering a strategy, “tailored to different international markets and aligned with the PDC’s wider activity.”
PDCTV is targeted at markets without a broadcast partner. It was originally launched as LIVEPDC in 2008, before rebranding in 2016.
Sky Sports shows the PDC’s competitions in the UK, signing a new five-year deal earlier in February 2025.
Two Circles has worked with the PDC since 2018, supporting the growth of its owned audience from zero to over one million.
Tom McJennett, managing director EMEA at Two Circles, said: “Our work together to grow darts’ audiences has helped the PDC build a foundation of highly engaged and valuable fans, which has proved crucial in capitalising on the sport’s cultural explosion in recent years, and the growth of the World Darts Championships as a premium sporting event. The momentum behind the sport creates a major opportunity to scale their OTT proposition and drive increased media revenue”
Matt Porter, CEO of the Professional Darts Corporation, said: “As the PDC continues to elevate the sport on a global stage, expanding our partnership with Two Circles marks a pivotal next step in unlocking the full potential of our direct-to-consumer ambitions. Over the past seven years, Two Circles has proven to be a trusted partner, helping us deepen fan engagement and bring the drama of darts closer to millions around the world. This new five-year agreement will accelerate the growth of PDCTV, ensuring we can deliver a world-class digital experience to our rapidly expanding fanbase.”
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