2-3 matches-per-week will be broadcast on the channel.
Real Madrid has partnered with Cinedigm to expand the distribution of Real Madrid TV in the US and Canada.
It will be available in the two territories through linear and AVOD platforms on connected TVs, digital set-top boxes, media-streaming devices, and the web. It joins the likes of The Roku Channel, Pluto TV, Samsung, TCL, Tubi and more in Cinedigm’s portfolio.
In addition to its highlights, interviews, and magazine content, Real Madrid TV plans to also air 2-3 matches per week once the season begins. it also shows coverage of press conferences, live training sessions, news programming, and special features. It has over 8,000 hours of content available annually.
The deal was negotiated by Josh Thomashow, Executive Director, Acquisitions of Cinedigm, and SPORTFIVE on behalf of Real Madrid.
Erick Opeka, president of Cinedigm Digital Networks, said: “Partnering with Real Madrid and giving this global club an exclusive home to many of the biggest OTT distribution partners in North America, will allow viewers to experience never before released content in the United States. Fans will feel like they are part of all the action with interviews, matches and news they can’t get anywhere else, and content will be refreshed weekly to keep fans engaged.”