Supertri and WBD agree continued rights deal

Supertri and Warner Bros. Discovery (WBD) have agreed a partnership for live coverage of all Supertri League events this year.

The deal means Supertri will continue to be shown live across Europe on Eurosport and on TNT Sports in the UK and Ireland.

On-demand streaming of the coverage will be available on HBO Max and discovery+.

The first broadcast under the new agreement will be the Supertri League 2025 opener in Toronto, Canada, on 26 July.

Further events have already been confirmed in Chicago, USA, on 23 August, Jersey, UK, on 21 September and Toulouse, France on 5 October.

Supertri events are held in city centre locations and badge themselves as being “made for digital and broadcast”.

Olympic gold medallists Cassandre Beaugrand, Alex Yee, Jonny Brownlee and Georgia Taylor-Brown are amongst those taking part.

Michael D’hulst, Supertri CEO and co-founder, said: “Supertri has enjoyed a fantastic relationship with Warner Bros. Discovery and together we have brought so many new fans to our sport. Supertri is expanding rapidly in the USA and is riding a wave of momentum for short course triathlon into the LA Olympics in 2028 through both elite racing and mass participation events, and the ability to reach more people than ever before via HBO Max is extremely exciting.”

Trojan Paillot, SVP sports rights acquisitions and syndications at Warner Bros. Discovery Sports Europe, said: “Following our first year covering Supertri across Europe, we engaged millions of fans on our channels and platforms who enjoyed the thrilling competition. We are therefore delighted to expand our partnership with Supertri to help the sport reach even more around the world. This enables us to continue telling the stories of triathlon and its superstar athletes between Olympic cycles, and as we head towards LA28 where we will once again be the Home of the Olympics in Europe and only broadcaster to showcase every triathlon event live.”