Welsh FA launches Cymru Football TV

The Welsh FA has launched Cymru Football TV, a subscription streaming platform for live and non-live content. 

The service will show all matches from the Novira Cymru Premier live, as well as selected domestic live fixtures, Cymru national team age-group matches and FAW documentaries. Domestic cup draws will be also available to watch for free, while more content will be announced in the coming weeks.

The first live matches on Cymru Football TV will be the UEFA Conference League first qualifying round ties involving Caernarfon Town, Connah’s Quay Nomads and Penybont in the week commencing Monday 6 July. 

A Cymru Football TV season pass is available for £99.99, or a monthly pass for £12.99. Passes for individual matches can be bought for £8.99, and there is a 14-day free trial available until the end of 12 July, which allows fans to try the platform for free while it is showing selected European fixtures, Cymru Cup matches and action from the men’s Welsh Cup First Qualifying Round. Money raised by the service will go to clubs as well as the FA. 

The Cymru Premier will not only be available on Cymru Football TV, with a broadcast deal expected to be announced alongside the streaming service. 

Two Circles assisted the Welsh FA with creating Cymru Football TV. 

Jack Sharp, FAW head of domestic leagues, commented: “The launch of Cymru Football TV represents a significant step forward for the future of the Cymru Premier and our wider domestic competitions.

“Moving from 28 broadcasted matches per season to coverage of every Cymru Premier fixture fundamentally transforms the ability of the FAW and its clubs to expand their reach, visibility, and engagement. This will be complemented by the strongest ever free-to-air offering in the history of Welsh football, details of which will be announced shortly.

“As structural changes are introduced across the Cymru Premier, it remains essential that supporters continue to have access to their clubs. While the platform is launching with modest beginnings, its long-term development will be guided by audience growth and supporter feedback, with increased reinvestment as the platform succeeds. I am also pleased to highlight that a significant redistribution model is built into the platform, ensuring that clubs directly benefit from their own supporters buying subscription packages.

“Considerable work and investment from the FAW has gone into delivering this project, while I would like to thank the team at Two Circles for their support throughout the process. We hope the platform will provide both long-standing and new supporters with a central hub for domestic football as the only place to watch all Cymru Premier matches live. In time, the platform will also enable us to assess and enhance coverage across our other competitions which we will be trialling this season.”