C4 close to data deal with BSkyB


Channel 4 and Sky are close to agreeing a data deal that could result in the terrestrial broadcaster securing a mountain of audience insight.

Will pay for info on viewing habits

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now