Shopping channel Price-drop.tv has taken one of the remaining slots on the Freeview digital terrestrial television platform, after it agreed a deal with Channel 4 to use its "gifted" space on the service.
The Independent Television Commission this week gave the go ahead for C4 to sublet its slot to the channel, operated by Sit-up.tv, for 24 hours a day for the foreseeable future. Price-drop.tv will broadcast on channel 24 between 08.00 and 01.00 before sister offering Screenshop runs through the night.
C4 could ask for the slot back in 2005 when it intends to launch new multichannel offering More 4, but it also has a another free spot on the platform, which it is entitled to take up. Price-drop will start broadcasting on Freeview in the next few days.
Sit-up.tv also operates auction channel Bid-up.tv, which has proved a ratings success on Freeview and Sky Digital. Figures reveal Bid-up.tv was the ninth most viewed channel in October and November in peak for 16 to 54-year-olds on Freeview.