Channel 4 has started to roll out a set of short online films for the latest series of Unreported World as it looks to reach a wider audience through social networks.
Channel 4 online producer Marie James commissioned Quicksilver Media, which also worked with The Project Factory and Syndicut, to make the 8 x 2-minutes films.
They mix footage from the programme with graphical overlays, data visualisations and infographics and are aimed to give viewers greater insight and understanding on the 25-minute shows.
Films will be released on the Channel 4 website, YouTube and Vimeo when the programme airs at 7.35pm on Fridays.
Unreported World commissioning editor Siobhan Sinnerton, said the clips were designed to be highly shareable.
She said: “Unreported World is a brand with significant global reach – our aim is to build on that by communicating the key messages from each film in a new and distinctive format that can be quickly absorbed, and shared, by a young and socially engaged global audience.”
Eamonn Matthews, managing director Quicksilver Media, said: “There is only so much content that we can put into each edition of Unreported World. These innovative new films will provide additional context and information for audiences in the UK and those watching online worldwide.”
The first two short films, produced to accompany Afghanistan’s Hunted Women and Venezuela’s Kidnap Cops, are available to watch at www.channel4.com/unreportedworld.