Outlining details of the broadcaster's bid for the upcoming national digital multiplex, to be awarded in the summer, Schwarz emphasised the bid's regional strengths. If C4 is successful it promises to join forces with a dozen universities across the UK, accessing existing studios and production resources based at universities including Staffordshire, Bournemouth and Birmingham.
The broadcaster said the move would give students the chance to take part in the future of digital radio. Schwarz added: 'They are the key audiences to target in terms of DAB uptake - they have more alternatives to radio than any other age group. The challenge is to make them listeners, communicators and participators in live national DAB radio.'
The broadcaster is in talks with a number of potential partners to join its bid for the multiplex but has yet to reveal who they are.