Channel 4 is planning to recruit its first games commissioner as it continues to push into the digital landscape.

The newly created role will be based in Glasgow and will report into convergent formats commissioner Anna Cronin, who joined C4 in April. The games commissioning editor will be expected to order both content that complements TV shows and standalone projects that have the potential to cross over to TV.

The commissioner will be expected to act as a “lightning rod” for gaming companies and order a broad range of content that straddles social, casual and mobile games and game apps. They will be handed an initial budget of several hundred thousand pounds.

C4 head of online Richard Davidson-Houston said: “Games are an important form of storytelling and we want to harness the skills and ideas that are out there by giving the games community a dedicated ‘go to’ person.”

The games initiative is part of chief executive David Abraham’s wider push to build deeper audience relationships and generate improved viewer data.

C4 was due to hold an online indie briefing at Horseferry Road on 7 July, where chief executive David Abraham would speak about his vision around the use of data. Louise Brown, head of cross-platform, is lined up to outline budgets and the broadcaster’s wishlist in the area.

C4 has a long history of games commissioning, which has recently been focused on education projects, including Bow Street Runner, Routes and 1066.

In August last year, C4 committed £1m to cross-platform commissions from Scotland.