Channel 4 head of specialist factual Ralph Lee has been briefing indies that his department is seeking programmes to attract male viewers to the channel.

Lee made the request at a meeting of indies at Horseferry Road that was attended by a range of new indies and established players such as Eyeworks and Leopard Films. They were also addressed by C4 chief creative officer Jay Hunt.

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A C4 spokeswoman confirmed that specialist factual is looking for formats that will attract male audiences as part of the department’s overall mix of programming.

Formats given as examples of what might work include Tribe, Top Gear and The Gadget Show. One source said: “There was a feeling that C4 in general is skewed towards female audiences.”

The meeting took place as part of the ongoing indie charm offensive instigated by Hunt.

A specialist factual briefing will take place in Bristol on 16 June, which Hunt will also attend with Lee and specialist factual commissioning editor Tanya Shaw.

Specialist factual commissioning editor David Glover recently ordered a 10-part run of Inside Nature’s Giants, the series’ longest ever run, from Windfall Films.

Other recent commissions from the department include Four Rooms and Jamie’s Dream School.