Lee made the request at a meeting of indies at Horseferry Road that was attended by a range of new indies and established players such as Eyeworks and Leopard Films. They were also addressed by C4 chief creative officer Jay Hunt.
A C4 spokeswoman confirmed that specialist factual is looking for formats that will attract male audiences as part of the department’s overall mix of programming.
The meeting took place as part of the ongoing indie charm offensive instigated by Hunt.
A specialist factual briefing will take place in Bristol on 16 June, which Hunt will also attend with Lee and specialist factual commissioning editor Tanya Shaw.