C4 to plough millions into viewer research

Million Pound Drop

Channel 4 has made a multi-million pound investment in a major audience research project and has named the senior team that will drive it forward.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now