C4 to plough millions into viewer research

Million Pound Drop

Channel 4 has made a multi-million pound investment in a major audience research project and has named the senior team that will drive it forward.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now