C4 urges British shoppers to haggle in Optomen series

Bulk Buy Britain

Channel 4 has tasked businessman Justin Preston with turning British shoppers into bargain hunting hagglers in a 6 x 60-minute series.

Features businessman Justin Preston

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now