C4 utilises web to reach out to teens

multimedia_c4_website

Digital media will account for two-thirds of Channel 4’s£6m budget for teen educational projects in 2008, with most cross-platform commissions starting online.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now