C4 wants Comms Act to address data

david_abraham_2.jpg

EDINBURGH: Channel 4 will push for the forthcoming Communications Act to ensure that it gets access to the viewer data that the likes of BSkyB generate from its content.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now