C4's Duncan supports product placement ban

Channel 4 chief executive Andy Duncan has backed media secretary Andy Burnham's ban on product placement in UK produced programmes, saying any relaxation of rules would deliver “marginal commercial benefit”.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now