Celeb chefs more effective than gov't healthy eating campaigns
Jamie Oliver was right to ignore recent criticism from the Government as new research indicates that cooking shows and documentaries are more influential than government healthy eating campaigns.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now