Chance, a former Sky executive who has advised the Premier League in the past, had been rumoured to be considering getting Top Up TV involved in bids for the next contract, due to start in 2007.
"Top Up TV is not and is unlikely to be part of a bidding consortium for Premiership rights," Chance said.
Top Up TV, which offers around 10 pay-TV channels to Freeview homes, has been seen as a useful tool for broadcasters considering bidding against Sky as it offers a way of getting subscription revenue from non-Sky homes.
Broadcasters and cable companies are already reported to be talking to each other about a possible combined bid for the next contract. NTL is interested in making a bid and would most likely do so with Telewest and Irish sports broadcaster Setanta and ITV are also believed to be interested.