New live breakfast show to be produced at Sky's headquarters
Channel 4 today confirmed that it has handed the much-contested contract for its Big Breakfast slot to Sky and Princess Productions, writes Simon Ellery.

The deal, which marks the second time in a week that Sky has landed a contract to supply early morning programming to terrestrial channels, will see the as yet unnamed strand produced at Sky's headquarters in Isleworth. The new show, which will be live and run 07.00-09.00 on weekdays, will start shortly after the current Planet 24 show goes off air on 29 March.

C4 editor for the breakfast strand Sharon Powers said she was 'thrilled with the pilot', adding 'the new show will include topical entertainment stories, news, weather and sport in a contemporary way, to arm the viewer with all the information they need for the day ahead.'

Production for the pilot was overseen by BSkyB director of broadcasting and production Mark Sharman, Sky head of content and creative affairs James Baker and Princess Productions joint managing director Sebastian Scott.

BSkyB and Princess were selected to make a pilot programme along with incumbent Planet 24, RDF and Talkback. Initial also put together a self-funded pilot with ITN.

Earlier this week Sky signed a deal to supply Channel 5 with an early morning news feed from its Sky News operation.