Channel 4 flips supply model in ‘radical’ twist

Embarrassing Bodies

Channel 4 is flipping the traditional commissioning model by inviting digital specialists to come up with “format-breaking” multiplatform ideas to be produced ahead of collaboration with indies.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now