Channel 4 will be the first broadcaster to use new online music service Startle Online when it launches on Thursday 28 September. Replacing the Mars system, which is used by several
Channel 4 will be the first broadcaster to use new online music service Startle Online when it launches on Thursday 28 September. Replacing the Mars system, which is used by several broadcasters, including the BBC, Startle Online will deliver licensed tracks to users' personal computers via the internet. Startle has invested over£1m in new technology to offer a faster and more accurate service, with a near-instantaneous search return.

It will also have the capacity to deliver sound effects and, potentially, audiovisual files, with the first sound effects pilot planned for January 2001. The service also ensures royalties are paid by automatically processing payments to the Mechanical-Copyright Protection Society (MCPS).