Visual effects firm CherryCherry VFX has been acquired by Drive Worldwide.

Drive Worldwide, which consists of creative agency Drive Productions, virtual reality firm Figure Digital and research and development lab Drive Technologies, said the addition of CherryCherry would “strengthen the group’s visual offerings for all types of media including feature films, commercials, TV, music and projection mapping”.

Drive Worldwide managing director Gavin Hay said: “We are proud to welcome CherryCherry VFX to the Drive Worldwide group.

“Together we will achieve exciting things thanks to their outstanding expertise and reputation for delivering the highest quality visual experiences.

“CherryCherry VFX will add tangible value, helping to reinforce our strong, global VFX offering at an extremely interesting time for multi-dimensional experiential agencies.”

CherryCherry VFX chief executive Nico Cotta added: “Our unique vision celebrates fresh, emerging talent which allows us to deliver exceptional work for all types of visual content.

“Working alongside the Drive Worldwide network will ensure our visual experiences are at the forefront of the advertising and film industries, exceeding all expectations.”

CherryCherry will continue to work out of its London and Istanbul studios.

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