CITV has ordered an Archie Productions 13 x 20-minute magazine series for seven to 12 year-olds that focuses on cool gadgets and possessions.
Slated for this autumn, The Cool Stuff Collective will be studio-based and presented from the ‘Cool HQ’ by Sy Thomas, whose credits include Nickelodeon’s Kids Choice Awards and CBBC’s animated series Little Howard’s Big Question.
The show’s strands include the Destruction Den, where products are tested in deliberate ‘accidents’, and The Classroom Committee, which will feature a different class of children each week reviewing a new game, console or DVD.
Jamila Metran, CITV programme manager, said the show would “fill a huge editorial gap in the UK for our core audience”.
Archie creative director John Marley, a former head of development at Walt Disney UK, added: “We’re bringing the very latest new stuff to the attention of the people who want it the most: the kids.
“The Cool Stuff Collective reviews the products that kids covet and think about spending their pocket money on, but we will do it in the most imaginative ways possible.”