Classic FM is set to bridge the gap between its national radio station and its digital television channel with its first simultaneous broadcast.
The GWR-owned station, which has 6.46 million listeners, will broadcast concerts across both its radio and year-old TV channel on a regular basis next year if a pilot on 4 January is a success.
The pilot will feature a two-hour concert of violinist Joshua Bell performing with the New York Philharmonic Orchestra and will air at 21.00.
Classic FM hopes to attract more listeners and viewers to both channels, especially its growing audience of younger people.
The number of 15 to 34-year-olds tuning in to the radio station every week grew 13% in the last Rajar results to 1.12 million. It also helps bolster the brand, which now encompasses a magazine, album releases and the internet as well as the radio and television stations.