Commercial secrets

The advertising industry has been berated for using ideas from television production as their own but could programme-makers benefit from watching ads and borrowing some of that world's innovative visual techniques?

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now