Concrete Post Ltd has convened a meeting of members and creditors for Monday 8 December in order for the company to be placed into creditors' voluntary liquidation.

In the meantime, a separate company called Concrete Post Production Ltd has been granted a temporary licence to trade as Concrete in order to preserve value and goodwill.

Insolvency practitioner David Rubin and Partners has been instructed and is hopeful a buyer will be found for the business and assets.

David Rubin and Partners were instructed on 20 November. Creditors have been informed and a notice placed in The London Gazette.

Broadcast understands that Concrete Post Production Ltd has already secured the staff, equipment and lease on the Dean Street building.

Following the meeting, the new company is expected to formalise a deal with the liquidators for the goodwill and chattels of Concrete Post Ltd and continue in the trading style of ‘Concrete'.

Update (09/12/08): The partner at David Rubin was unavailable for comment on the outcome of the meeting.

Concrete was formed in June 2007 by combining Baraka, Metropolis and London Post.

Earlier this year it hired a number of key staff from Beach 74 (formerly ArenaP3) which went into administration.

A proposed agreement with The Facility that would have seen its directors invest in - and join the board of - Concrete was terminated in October.

The directors have since resumed trading as The Facility Post Ltd. The original company, The Facility Post Production Ltd, is currently in administration.

Concrete's current projects include Christmas commercials for Staples and a computer-generated advertisement for Red Bull.

It also completed branding work for the high-class shopping channel Rocks and Co (pictured).