She joins from National Geographic Kids Entertainment / NGTI, where she was head of kids' sales and international operations.
In her new role, Vermeulen will oversee distribution of shows such as Lost, Desperate Housewives and Ugly Betty as well as TV movies and miniseries, Disney's kids shows, ABC Daytime and ABC News programming in the UK and Ireland. Her remit will also include distribution of the annual Academy Awards and the Jetix Europe portfolio.
She will report to Catherine Powell, senior vice president of programme sales EMEA (North).
Prior to Nat Geo, Vermeulen worked at Entertainment Rights as a territory manager for UK, Ireland and German-speaking Europe, and began her professional career in television with Cromwell Productions.