ITV soap Emmerdale is to plough its way into Canadian schedules in a major new cable deal.
ITV Studios Global Entertainment (ITVS GE) has secured an agreement with Canadian cable network VisionTV for the long-running soap to be stripped in a 9.30pm slot from Monday to Friday.
The ITV1 drama, which is set amid a tightly knit community in the Yorkshire countryside, has been broadcast in the UK since 1972.
VisionTV, which is available in around 9 million Canadian households on cable and satellite platforms, will launch the soap on 20 September.
It will debut with episode 5,583, picking up a storyline where Cain Dingle sets up a car scam with his wife Charity. But their plans unravel when their unsuspecting victim turns up at The Woolpack pub.
The episode aired in the UK in April, and VisionTV will run the soap about six months behind the UK.
The deal was brokered by Tania Jacobson, vice-president of sales for ITVS GE, and Beverley Shenken, director of programme acquisitions for ZoomerMedia-owned VisionTV.
Mark Prasuhn, chief operating officer for Toronto-based ZoomerMedia’s television division, said the soap would be “a perfect addition” to its 2010 primetime schedule, which includes other British comedy and drama such as Doc Martin.
Emmerdale runs six times a week in the UK on ITV1, regularly delivering ratings of more than 7 million viewers.
It is now broadcast in more than 100 territories around the world, including Sweden, where it is the top-performing daytime show. It is also popular in New Zealand, consistently winning the lunchtime slot on TV One.