Five is turning Dom Joly into a consumer affairs champion in a light-hearted Watchdog-style series from North One.
Five is turning Dom Joly into a consumer affairs champion in a light-hearted Watchdog-style series from North One.

The comedian will front The Complainers, leading a team of the UK's greatest complainers who set about campaigning on behalf of 'the little man'.

The producers are exploring various ways of supporting the 6 x 60-minute series through multi-platform initiatives. One possibility would be to invite viewers to upload videos of themselves venting their anger on a dedicated website.

The complainers come from a diverse range of backgrounds and will occasionally use un-orthodox methods. They will tackle every-thing from industry heavyweights to the annoyances of modern life.

The series goes out in early 2008 and was commissioned by Five controller of factual entertainment Steve Gowans. It will be executive produced by North One's newly appointed head of factual, Mark Raphael.

Gowans said: 'Dom was the natural choice as our fearless champion of the people and he's also very funny.'

The deal with Joly falls in line with Five managing director of content Lisa Opie's stated ambition to bring more talent to the channel following the success of Tiger Aspect's travelogue Paul Merton in Chinaearlier this year.