Reporting to FilmFlex managing director, Andrew Keyte, in the new role of acquisitions and programming manager, Hassam will also be involved in acquiring movies and nurturing relationships with programme suppliers.
At Flextech she was in charge of sourcing new programming for Trouble as well as negotiating licensing deals with international distributors and all the major TV studios and developing relationships with smaller specialist distributors. Her credits include securing Australian drama The Secret Life of Us, and playing a role in the development of the channel's content strategy, thereby ensuring its transition from the kids section of the EPG into Entertainment.
Keyte said: As the on-demand business grows and develops, it is vital that we invest in great staff to build on our relationship with both movie buyers and the content owners who supply us. We are working on an exciting range of initiatives which our new team will help drive forward.'
Hassam starts on 5 June.
Backed by Sony Pictures Television International, Walt Disney Television International and pay-TV specialist On Demand Group, FilmFlex launched its movie service in January 2005 on NTL and Telewest.
It already has titles from the libraries of MGM-United Artists, SPE's Columbia Pictures, TriStar Films, Revolution Studios, Sony Pictures Classics and Screen Gems and from The Walt Disney Company Ltd including Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Films and independent filmmakers Pathe and Icon Films.