Sales up 90% year-on-year

Freesat has broken the 2m home barrier as the free-to-air platform provider revealed it sold over 900,000 devices in the past 12 months.

The satellite-based broadcaster, which was established by the BBC and ITV in 2007, sold 904,000 devices over the 12 months to 30 March, a 90% increase on the previous year.

The business was bolstered by partnerships with TV manufacturers LG and Samsung to embed its technology into their ranges of 4K and smart TVs. 

Some 58,000 new homes were added over the course of the financial year, while distribution deals were signed with linear channels Blaze, True Crime, Taking Pictures and 4Music as well as VoD services STV Player and Wuaki.

The Freesat app, which can be used as a TV remote control and to remotely set recordings, has been downloaded 800,000 times.

Freesat has also signed up shopping channel QVC UK as the first customer to its real-time audience measurement platform, developed in partnership with analytics firm TVBeat.

The service has been designed to allow partners to make more strategic scheduling and programming decisions.

Other new revenue streams include developing further opportunities with international partners such as its deal with Irish broadcaster RTE to help launch Saorview Connect.

Freesat managing director Alistair Thom said the service offered a “viable alternative to expensive pay-TV”.

“As more and more channel partners see the value in subscription free TV, Freesat will continue to expand its content offering to bring customers a huge choice of programming, both free and pay,” he added.