ITV is using Pixel Power’s automated production system Factory to deliver more than 1000 versions of promotional trailers a month.

Coronation Street promo

Factory has been integrated into the broadcaster’s campaign management system, ITV Phoenix.

“The solution means all the teams get immediate visual feedback,” explained Nick Haworth, head of technology, studios at ITV.

“It is this level of system integration that removes the opportunity for errors, through the confidence that all the data is correct at the start of the process.”

Factory is a software automation layer for Pixel Power’s Clarity graphics engine. It takes all of the elements of a trailer or promo and creates the different versions required, automatically. 

Once checked for content and compliance, the multiple versions of the trailers and appropriate metadata, are delivered to ITV’s playout centres.

Factory went live as part of ITV’s campaign management system in March.