ITV drops '1' from channel branding


ITV is to drop the ‘1’ from its main channel logo and adopt a handwritten-style design which will constantly change colour in a major re-brand.

Slated for mid January launch

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now