ITV’s acquired content is being archived to LTO-5 as part of a renewal of the broadcaster’s deal with content services firm ITFC.
The five-year extension to the content management, preparation and access services contract will also see ITFC deliver increased hours in subtitling and audio description, and deliver subtitles to platforms including itv.com for the first time.
ITFC operations director Lesley Marr said archiving content from tape to LTO-5 would make it easier to handle.
“When programmes need to be repurposed for other channels and platforms, they are easily accessible and in digital format. If they need to be re-edited for compliance or a different time slot, it makes the whole process faster.”
Marr added that the changing demands of access services “indicates strongly the change in the industry and importance of different platforms”.
As a major supplier of SD and HD content to ITV, ITFC has been tasked with delivering efficiencies across its media workflows, and Marr said it was working with distributors on end-to-end filebased working.
“The new agreement mirrors the opportunities and challenges facing broadcasters as they look to manage, repurpose and monetise their content for a multi-format world,” said ITFC managing director Chris Higgs.
“It’s all about delivering workflow efficiencies while maximising revenue streams. We’re delighted to continue our long-standing partnership with ITV, and help it adapt to the demands of the new global media landscape.”
ITV director of strategic projects and business delivery Helen Stevens backed the extension of the contract. She said ITFC was “an ideal and reliable partner”. ITFC is a subsidiary of Deluxe Entertainment Services Group.
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