ITV in£25m ratings drive

_21386_gif

ITV has launched a new salvo in the ratings war with BBC 1 by confirming a£25m boost to its programming budget while unveiling a new framework for regional programming, writes Steve Aston

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now