ITV1 plans push on weekend mornings

Sawalha and Sargeant

ITV1 is targeting a major push on original content for weekend mornings and is lining up a rival to BBC1’s Saturday Kitchen plus a fresh stab at Let’s Do Lunch With Gino & Mel.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now