Granada director of international production and entertainment Paul Jackson has added another string to his bow by taking over the ITV company's American venture, Granada Entertainment USA (GEUSA), writes Michael Rosser

Granada director of international production and entertainment Paul Jackson has added another string to his bow by taking over the ITV company's American venture, Granada Entertainment USA (GEUSA), writes Michael Rosser

Jackson will absorb the duties of Antony Root, who will step down as president of the Los Angeles-based subsidiary. Root, who has led Granada Entertainment USA since summer 2000, will remain with GEUSA overseeing scripted output and serving as executive producer on selected projects.

Root has been moved aside as part of a refocus at GEUSA, which is moving away from drama into more lucrative non-scripted, formatted programming, such as forthcoming reality series American Princess for NBC and the I'm a Celebrity, Get Me Out of Here for ABC.

Root, who originally transferred to LA from the UK in 1999 to oversee programming such as Longitude and Tales of the City, said: "Ten months ago, in line with Granada's overall international strategy, we began to change the focus of GEUSA from scripted to non-scripted programming. With this important transition successfully accomplished, it's an appropriate time for me to hand over the reins."

A spokeswoman for Granada said Jackson would remain at the helm for the foreseeable future but the company may decide to employ a permanent LA-based head at a later date.