James Penfold
FeaturesAre producers getting better at working with brands over AFP?
With the growth of branded content and advertiser-funded programmes, are producers getting better at working with brands or are there still frequent misunderstandings?
FeaturesHow can we search engine optimise our programme launches?
How do we “search engine optimise” our programming website to ensure that our forthcoming series gets maximum exposure?
FeaturesDo's and Don'ts of user generated content
We have been asked to produce an entertainment show based around user generated content clips. Do you have any do's and don'ts?
FeaturesImpact of Project Canvas
What impact is the BBC, ITV and BT's Project Canvas likely to have on the uptake of on-demand media?
FeaturesWhich media are the priorities with multiplatform?
In a world of multiplatform production I've been advised to cover all the bases. But with limited resources, which are the most important bases to cover?
FeaturesPresenting talent at minimum cost
Q: I am looking for new presenters on a budget. Is there any way I can hire new talent without having to pay equity fees? If not, how can I minimize costs?
FeaturesWhat new commercial models will replace advertising?
Q: With commercial broadcasting in such dire straits what new business models might work beyond display advertising which might fund new forms of programme making?
FeaturesWhat content strategies work best on mobile?
Q: What sort of content in terms of genre and format works best on mobile?
FeaturesHow to launch at psychic TV channel
Q: I am planning to launch a new TV channel for tarot reading and psychic TV. Would you please send us information about where to start and best option for choosing a digital platform?
FeaturesWhat content works best on mobile?
Q: What sort of content in terms of genre and format works best on mobile?
FeaturesTips for ensuring that limited budgets ends up on the screen
Q: I am about to start production managing a 104 part studio-based magazine show commission which has a basic budget of£50,000 an hour. Do you have any tips to ensure that as much of this limited budget ends up on the screen as possible?
FeaturesHow to negotiate with mobile operators
Q: In developing content for mobile how do you approach negotiating with mobile operators. Can you negotiate your own deal or is it case of simply accepting the mobile platform's established revenue split?