Jazz FM is scheduled to relaunch on 6 October and has appointed former Classic FM enterprise director Robert O'Dowd to head all its off-air sales business.

Before joining Classic FM, O'Dowd was group enterprise director of GWR Group in 1993.

The Local Radio Company (TLRC) and Jazz FM chairman Richard Wheatly told Broadcast that the international appeal of the station made off-air and online obvious revenue streams.

“Robert's appointment as enterprise director is an important milestone in the development of Jazz FM,” Wheatly said. “The generation of off-air and online revenues are very important because when Jazz FM was last on air, 75% of traffic came from outside the UK - mainly from the US - and 75% of our revenue came from off-air sales.

“Robert will be responsible for doing deals, music sales and concert promotion. That's not to say we are aiming for 75% again, but we have to recognise we are an international brand.”

Wheatly said the station was also close to concluding deals with record labels to sell artists' music on the jazzfm.com website.

The site will be completely revamped to coincide with the station relaunch.

“It will be far superior to what we had before and will have everything from information on gigs around the world to albums from the best jazz artists.”

The station will have a broad remit and will play anything from Miles Davis and Art Blakey to contemporary artists.

TLRC also recently appointed Karen Morris as head of promotions and sponsorship for Jazz FM.

Morris, who spent 20 years working in media sales and sponsorship, is a former head of sponsorship at Classic FM.