MONDAY: Sky Living’s new reality show starring Katie Price drew just 130,000 viewers on its debut – a 37% drop on the channel’s usual audience figures.
Signed by Katie Price follows the model and reality star on her hunt for a protégée.
Following its 9pm broadcast, it managed to draw a further 22,800 (0.13%) on Sky Living+1, according to overnight Barb figures supplied by Attentional.
Sky Living’s slot average is 208,000 (0.8%) for the past 12 months.
Price’s first series for the channel, titled Katie, debuted with overnights of 414,000 (1.8%) in March and went on to average 290,000 (1.2%) over its eight-part run. This consolidated up to 485,000 (1.8%) once PVR viewing was taken into account.
It is a marked difference from the audiences of 1m+ that Price used to draw for her ITV2 series in 2009-10, which included What Katie Did Next and Katie and Peter Stateside.
Conversely, Sky 1’s new US sci-fi drama Terra Nova hit a new high of 978,800 (4%) across the 8pm hour – up on last week’s debut of 961,700 (3.9%).
Elsewhere at 9pm, ITV2 won the slot with Hell’s Kitchen USA cooking up 502,700 (2.05%) across the hour and a further 130,300 (0.74%) on ITV2+1.
It was the third best audience for the Gordon Ramsay reality show since its return on 1 August.
BBC3 trailed with gender-reassignment doc Sam & Evan: from Girls to Men interesting 265,700 (1.09%) over the 9pm hour and a further 22,800 (0.09%) on its BBC HD simulcast.
An additional 195,700 (6.59%) watched a 12.30am repeat.
BBC4 launched new doc series Ceramics: a Fragile History, which fired up 469,100 (1.92%) across the 9pm hour and a further 32,700 (0.18%) on a BBC HD repeat at 10pm.
E4 continued US teen drama One Tree Hill with 237,200 (0.97%) over the 9pm hour and a further 74,400 (0.42%) on E4+1.
It was followed by structured reality show Made in Chelsea, which drew 388,800 (2.2%) across the 10pm hour – its biggest audience of the current second series to date - and another 55,200 (0.61%) on E4+1.
Elsewhere at the time, Universal launched new US series Harry’s Law with 242,400 (1.37%) – making it the channel’s best ever new series launch. A further 44,100 (0.5%) watched Universal+1.
Sky Atlantic comedy This is Jinsy continued with 34,500 (0.19%) from 10.15pm to 10.45pm – its lowest audience of the series.