Talk radio station LBC 97.3 FM will air selected listener-generated content after signing a deal with online debate website Friction.tv. [ALL]
Talk radio station LBC 97.3 FM will air selected listener-generated content after signing a deal with online debate website Friction.tv.

The partnership will see LBC morning show presenter and journalist James O'Brien (pictured) post a thread onto the website every Monday morning and invite listeners to respond online.

Listeners will be able to join the debate by visiting Friction.tv and uploading video blogs of between 30 seconds and three minutes in length.

At the end of the week the listener-generated views, comments and opinions will be gathered together and aired on O'Brien's Friday morning's show as an item called Friction Friday.

Friction.tv co-founder and director Andy West said: 'Friction.tv will deliver the raw, unedited, and more importantly uncensored views of LBC listeners.

'This is their chance to engage in debate and to have their say and we hope the deal will open up the dialogue between presenters and listeners.'

Friction.tvcurrently has 12 channels. It was launched five months ago. More than 100,000 unique visitors go to its website each month.

O'Brien presents his show from 10.00 to 13.00 every weekday.

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